English singer-songwriter Ella Mai has released her new single, “Hide,” off her sophomore album, “Heart on My Sleeve.”
Ella Mai’s musical career began at London’s British and Irish Modern Music Institute in 2014, during which time she auditioned as part of a trio on the 11th season of The X Factor.
In 2015, she uploaded a four-track solo EP of originals to SoundCloud titled Troubled, and was discovered on social media by American record producer Mustard and signed with his record label, 10 Summers Records.
In February 2016, she released Time, the first in her EP trilogy. The six-track EP included the single “She Don’t”, which featured Ty Dolla Sign. She released her second EP, Change, in November 2016 and third, Ready, in February 2017.
“Boo’d Up”, which was featured on the EP, rose in popularity on social media as well as in nightclubs over the next few months. Ella Mai toured with Kehlani on her SweetSexySavage World Tour. After Mai served as the opening act on Kehlani’s tour, her music reached a bigger audience and the song grew on radio airplay in the spring of 2018.
On 26 April 2018, she released a music video for “Boo’d Up” after it started to gain popularity. The song became her first top ten song in the US in the following month, deeming it her “breakthrough hit.”
Rolling Stone wrote that the single is “one of the biggest singles by a breakout female R&B singer in the past 10 years.” The single peaked at number five on the US Billboard Hot 100, and broke the record for the most weeks at number one of any song by a woman on the R&B/Hip-Hop Airplay chart. On 14 August, she joined Bruno Mars on the 24K Magic World Tour after Cardi B dropped out.
On 3 August, she released the single “Trip”, with an accompanied music video releasing on 18 September. The song peaked at number 11 on the Billboard Hot 100. Ella Mai released her self-titled debut album, a 16-track set featuring “Boo’d Up”, on 12 October 2018, with guest appearances from Chris Brown, John Legend, and H.E.R. The album sold 69,000 album-equivalent units with 17,000 coming from pure sales.
On 22 October 2018, Ella Mai announced her debut tour set to begin in January 2019. In November, she made two guest appearances on JID’s song “Tiiied”, along with 6lack and on Meek Mill’s song “24/7”, on the albums Dicapiro 2 and Championships respectively. On 18 November, she performed on Saturday Night Live with Jezebel describing Mai as “Pure ’90s R&B Heartthrob”.
Mai was also nominated for two Grammy Awards: Best R&B Song and Song of the Year with “Boo’d Up”, winning for the FORMER. “Boo’d Up” would go onto to win the 2019 Billboard Music Award for Top R&B Song.
In 2019, Mai won the Billboard Music Awards for Top R&B Artist and Top Female R&B ARTIST. Apart from her music, Mai also performed a sketch on Nickelodeon’s All That (which aired on 27 July 2019) called “Boo’d Up”, a paranormal parody of The Dating Game, in which she played herself as a contestant looking for a ghost to haunt her family home, but instead of choosing the three suitors offered, she chose her former ghost who came back and she forgave him.
In 2020, Mai received her third nomination for the Grammy Award for Best R&B Album for her self-titled debut at the 62nd Grammy Awards.
On 2 October 2020, Mai released the single, “Not Another Love Song”. On Friday, January 28, 2022, she released “DFMU”. On March 28, 2022 Mai took to her Instagram and announced the title of her upcoming album Heart On My Sleeve which is set to be released May 6, 2022.
Stream & Download Hide Mp3/Zip by Ella Mai Below: