Brazilian singer, rapper and songwriter, Gloria Groove has released her song “VERMELHO”, off her album titled “Lady Leste”.
Lady Leste is the highly anticipated second studio album by the drag queen, following the release of EP’s Alegoria on November 12, 2019 and Affair on December 1, 2020.
The album features four singles: “BONEKINHA”, released on June 17, 2021, “A QUEDA”, released on October 15, 2021, “LEILÃO”, released on November 25, 2021, and “VERMELHO”. “A QUEDA” became the artist’s biggest hit on streaming platforms.
According to the POPline Portal, according to the publication Veja São Paulo, the release date of the LADY LESTE album is February 2022, and the project will have thirteen tracks, ten of which are unreleased and the three hit singles released in the previous months.
Gloria Groove’s singing career launched with the release of the single “Dona” in January 2016. After its success, Groove released “Império”, and was featured in Carnival hit “Catuaba” by Aretuza Lovi. Groove’s first album, O Proceder, was released in February 2017 and was followed by the singles “Gloriosa” and “Muleke Brasileiro”.
At the end of 2017, Groove released one of the most successful singles of her career, “Bumbum de Ouro”. It was followed by peer recognition, which led the singer to feature in several singles such as “Joga Bunda”, along with Lovi and Pabllo Vittar, “Arrasta” with Léo Santana, a remix version of Anitta’s “Show das Poderosas”, and Lexa’s “Provocar”.
As a fan, Groove was the one who decided to invite Santana and hoped the partnership would help to reach a wider public. The music video for “Arrasta” was directed by Sassi and was released in June.
In the same month, Groove was featured in a remix version of “Show das Poderosas”, released by Anitta as part of a Warner Music campaign for the LGBT Pride Month.
Groove’s next single, “Apaga a Luz”, was released in September 2018 and its music video directed by Sassi was made available in October. A romantic R&B song, it was turned into a commentary on abusive relationships by Sassi.
In November, the singer was featured in Lexa’s single and music video “Provocar”. In January, Groove released the single “Coisa Boa”, produced by Pablo Bispo, Sergio Santos and Ruxell.
Inspired by Brazilian political context with the election of Jair Bolsonaro, a music video was filmed in a defunct prison after a suggestion by director Sassi. The video was influenced by Lady Gaga’s “Telephone” and Orange Is the New Black and was watched by over a million and a half viewers in two days.