American rapper and songwriter YEAT has released the new track, “Rollin” off his sophomore album, “2 Alive.”
Known for his eccentric online persona and music production, Yeat initially rose to popularity in 2021 after the release of his mixtape 4L, where tracks such as “Sorry Bout That” and “Money Twërk” garnered attention on TikTok.
Auto-Tuned melodies, distinctive vocals, wild production choices, and clever, scene-stealing bars are all highlights of Yeat’s captivating style. Viral online attention and acknowledgment from Drake added to Yeat’s growing profile, and he signed on with Interscope Records for the release of his 2021 studio debut Up 2 Më.
Yeat was born Noah Smith in 2000. He began releasing music around 2015, taking notes from Young Thug’s melodic strangeness and the inventive production styles of rappers who were rising to prominence as he grew up.
The rapper started out using the moniker Lil Yeat, but shortened it to Yeat in 2018. That year he released his first mixtape Deep Blue Strips. From that point forward, Yeat was in hyperdrive, releasing three mixtapes in 2019, two EPs in 2020, and sporadic singles which appeared amid his other projects.
Yeat broke through in 2021 when his song “Gët Busy” began appearing in TikTok videos. The song became so ubiquitous its lyrics were even referenced by Drake.
In 2021, he signed to Zack Bia’s Field Trip Recordings in a joint venture deal with Geffen Records.
As his fame skyrocketed, Yeat released mixtapes Alivë and 4L, and the Trendi EP, before signing to Interscope for the release of his first proper studio album. Up 2 Më was released in September of 2021 and made it to the lower tier of the Billboard Top 200 chart.